Professional content writing is often overlooked when deciding on digital marketing services. Many digital marketing companies, if performing it at all, hire content writers for as cheaply as possible overseas. Excellent content writing is one of the things that sets ADM apart from the rest— we believe professional content writing is not only valuable but essential to creating effective marketing strategies.
Occasionally people will try to do this on their own, however there are pitfalls when doing something your aren't well versed in, including shadowbanning from search engines and interruption in services, which obviously affect your ability to reach customers, and can even get you demoted or Blacklisted from Google. Below you’ll find some of the reasons we believe professional content writing is a must have for your websites organic rankings and producing amazing returns on your investment.
Integration of SEO
First and foremost, professional content writing is the best way to integrate search engine optimization keywords into your website, location pages, blogs, and product descriptions. These terms are one of the primary ways Google ranks your page, and how people find your business via search engines.
A good professional content writer knows the best practices to integrate these terms into your pages— whether recurring pages like location pages or one-off uses like landing pages or product descriptions— and can help these terms both feel organic to your readers as well as communicate with search engines. Content writing is as much an art as it is a science.
Localization and Blogs
Aside from writing landing pages— the pages on your website describing your business, your products or services, your history, etc.— location pages and blogs are two of the most common uses of professional content writing. Used in concert with advertisements, these are two ways to get people clicking on your site rather than the competition.
While these kinds of pages take a little while longer to show results than Facebook advertisements lets say, they have substantial advantages. While a slower drip, they last much longer— they can exist on the web forever, while advertisements generally must be paid for monthly. Once you pay for the content, it’s yours to use in perpetuity. Many of the organic leads come from this type of content writing and it never goes away, which is what makes it such a great investment for the future of your business.
Once you get people to your website you need to get them to sign up, to buy, or to call. We call this a conversion. A great content writer will easily get people to convert. This is traditional advertising and sales and a good content writer will be able to provide the verbage and tone you need to not only drive traffic to your website, but to get them converting.
Closely related to conversion is professionalism. Two things potential customers are almost always looking for are quality and pride. Potential customers look for these things often unconsciously. Let’s use a metaphor. If you call a roofer to come out and give you a bid on replacing your roof, you’re not just looking at the final bid. You’re looking to see if the truck they came in is washed or dented, falling apart or pristine. You’re looking to see if the person giving the bid is courteous and put-together, or absent minded and slovenly. You know these things are a good indication of how they will treat you and your house.
It’s the exact same with your website. The English language is notoriously difficult, and if your content writing is sloppy, full of spelling mistakes and grammatical errors, or even if just the tone is off, subconsciously your customers are going to be put off too. If the first thing they read on your website has mistakes, how can your customers be sure you won’t make mistakes on their order or services?
Volume and Speed
Finally, content can sometimes be a double edged sword. Once you start a blog, for example, you want to keep it going or it will look sloppy if your last blog post was from four years ago. Customers think, if you’re not updating your website, are you keeping up to date on things like current trends, regulations, and general upkeep?
With professional content writing, you don’t have to worry about it, ever. The content comes on time, is free of mistakes, has the right tone for your brand, and most importantly generates conversions. This one is so much easier to have hired done, and we recommend it in almost every instance.
Contact Us For The Best Professional Content Writing In The U.S.
At ADM we take content writing very seriously. That’s why we have an award-winning, dedicated writer as part of our team. He is sincerely one of the best in the business, and has more than a decade of experience… We’re not trying to brag, but we do want you to know the facts!
If you want to level up your content game, give us a call during normal business hours EST at (248) 820-5689 or complete the form on our contact us page. We’re looking forward to making the content writing on your website the absolute best it can be.
Amplify Digital Marketing, LLC
Your Digital Marketing Superstore!™