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Digital Marketing Case Studies and Website Design Portfolio
Explore examples of how Amplify Digital Marketing has helped businesses improve search visibility, generate better leads, reduce advertising costs, expand their operations and build stronger digital foundations.
⭐⭐⭐⭐⭐ Trusted by businesses across Michigan since 2018
Results at a Glance
1 to 3 Trucks
Anything Outdoors Septic & Excavating
~40% More Leads
Horizon Counseling within six months
~$250K in Annual Revenue
South Lyon Carpet Cleaning
$300+ to ~$53 per Lead
Nationwide Interlock
Featured Client Results
Anything Outdoors Septic & Excavating
SepticServicesHowell.com
Industry: Septic Services and Excavation
Strategy: Website Design, SEO, GEO, Google Business Profile Optimization, Google Ads and Conversion Tracking
From One Truck to a Growing Three-Truck Operation
Anything Outdoors began working with Amplify as a small, owner-operated septic and excavation company with one truck. We developed a coordinated customer-acquisition strategy connecting its website, organic search presence, local visibility, paid advertising and conversion tracking.
The company grew from one truck to three while improving its visibility in traditional search and AI-generated results. We also reduced its approximate Google Ads cost per lead by 50% while helping improve overall lead quality.
Featured Result: Grew from one truck to three while reducing Google Ads cost per lead by approximately 50%.
Horizon Counseling Services
HorizonHelpGroup.com
Industry: Mental Health and Counseling
Strategy: SEO, GEO, Google Business Profile Optimization, Google Ads and Conversion Tracking
Increasing Leads by 40% Within Six Months
Horizon Counseling partnered with Amplify to strengthen its digital marketing performance and generate more inquiries from prospective clients searching for counseling services.
We evaluated the practice’s existing online presence, marketing performance and lead-generation process before developing a strategy aligned with its services, ideal clients and growth goals.
Within the first six months, Horizon Counseling experienced an approximately 40% increase in leads, creating a stronger and more consistent pipeline of prospective clients.
Featured Result: Approximately 40% more leads within six months.
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Nationwide Interlock
NationwideInterlock.com
Industry: Automotive Services
Strategy: SEO, Location Content, Reputation Management and Google Ads
Reducing Google Ads Cost per Lead Across Six States
Nationwide Interlock came to Amplify with Google Ads campaigns that were sometimes costing more than $300 per lead—and occasionally going an entire month without producing a conversion.
Within the first two months, we reduced the average cost per lead to approximately $53. The strategy was implemented across campaigns serving six states, substantially improving the efficiency and consistency of the company’s paid advertising.
Featured Result: Reduced Google Ads cost per lead from more than $300 to approximately $53.
Home Exteriors of Michigan
HXMich.com
Industry: Home Improvement
Strategy: Website Design, SEO, Google Ads, Conversion Tracking and Local Television
Turning a Local Television Opportunity Into Immediate Business
Amplify supported Home Exteriors of Michigan with SEO, local visibility, Google Ads, conversion tracking and a redesigned website that better reflected the company’s growth.
We also helped develop a Live in the D television segment with WDIV. The segment generated approximately $60,000 in immediate business for the company.
Featured Result: Approximately $60,000 in immediate business generated from a local television segment.
South Lyon Carpet Cleaning
AllCityCarpetCleaner.com
Industry: Carpet Cleaning and Home Services
Strategy: Website Design, SEO, Google Business Profile Optimization, Google Ads and Conversion Tracking
Building a $250,000 Owner-Operated Carpet Cleaning Business
South Lyon Carpet Cleaning began working with Amplify during the early stages of the company’s growth. We created a coordinated digital strategy designed to help the business reach local homeowners, generate qualified leads and build a stronger presence throughout its service area.
The company has since grown to approximately $250,000 in annual revenue while remaining an exceptionally lean operation—run by the owner with the assistance of only one helper.
Featured Result: Approximately $250,000 in annual revenue with an owner and one helper.
Bright Behavior Therapy
MyBrightTherapy.com
Industry: Behavioral Health and Therapy
Strategy: SEO, Local Search Optimization, Reputation Management, Google Ads and Analytics
Supporting Growth From One Location to Five
Bright Behavior Therapy came to Amplify with one location that was struggling to achieve its growth potential. We developed a strategy connecting search engine optimization, local visibility, reputation management, Google Ads and performance tracking.
As its online visibility and lead-generation efforts improved, the practice expanded from one location to five brick-and-mortar locations.
Featured Result: Expanded from one struggling location to five established locations across Metro-Detroit.
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Landmark Therapy
LandmarkTherapyMi.com
Industry: Mental Health and Counseling
Strategy: Website Improvements, SEO, Local Search, Google Ads and Conversion Tracking
From a Part-Time Practice to a Growing Team
When Landmark Therapy began working with Amplify, the owner was operating the practice independently while continuing to work for another therapy clinic.
We improved the website, strengthened local search visibility, implemented conversion tracking and developed paid search campaigns to support the practice’s growth.
Landmark Therapy became the owner’s full-time business and grew to a team of five therapists.
Featured Result: Grew from a part-time owner-operated practice to a full-time business with five therapists.
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Gorno Floors
GornoFloors.net
Industry: Flooring and Home Services
Strategy: Brand Development, Website Design, SEO, Local Search, Paid Advertising and Conversion Tracking
From Starting Over to Six-Figure Revenue Within One Year
When Gorno Floors came to Amplify, the company did not have control of the website and domain associated with its previous marketing provider. Rather than continue investing in digital assets it did not own, the business needed to establish a new online presence from the ground up.
Amplify developed a new brand and website supported by search optimization, local visibility, paid advertising and conversion tracking. The strategy was designed to help Gorno Floors build credibility, reach homeowners in its target market and consistently generate new business opportunities.
Within one year, Gorno Floors grew from a struggling new business into a company generating six-figure annual revenue—with digital assets it controls and can continue building upon.
Featured Result: Reached six-figure revenue within one year of launching its new marketing foundation.
Revenue and performance figures are based on available campaign data and information reported by clients. Results vary based on the business, market, budget, competition and other factors.
Franchise and Multi-Location Marketing Experience
Franchise marketing requires brand consistency while still addressing the competition, customers and opportunities within each local market. Amplify has experience supporting both established franchise locations and owners within growing home-service franchise networks.
Granite Transformations
Industry: Countertops and Kitchen and Bathroom Remodeling
Strategy: Multi-Location SEO, Local Page Management, Reputation Management, Paid Advertising, CTV and Local Television
Supporting Multiple Franchise Locations Across Regional Markets
Amplify worked with Granite Transformations franchise groups for several years, supporting locations in Michigan and other states. Our work included localized website content, SEO, reputation management and paid campaigns across Google, YouTube and Facebook, along with CTV and local television initiatives for select markets.
Featured Result: A long-term marketing relationship supporting multiple franchise locations and regional markets.
HorsePower Brands
Industry: Home-Services
Strategy: Local Franchise Marketing and Digital Advertising Support
An Approved Provider for a Growing Franchise Network
Amplify is an approved service provider for HorsePower Brands and has supported franchise businesses operating under brands such as iFOAM. We help local owners strengthen their market presence and reach customers within their territories while complementing the branding and resources provided by the national organization.
Featured Credential: Approved HorsePower Brands provider with experience supporting local franchise businesses such as iFOAM.
Selected Website Design Projects
Websites Designed Around the Business Behind Them
A business website should do more than look professional. It should clearly communicate the company’s value, make information easy to find and give prospective customers a direct path toward calling, scheduling, purchasing or requesting more information.
Here are several examples of websites developed by Amplify Digital Marketing.
Shai's Landscaping
ShaisLandscaping.com
Industry: Residential & Commercial Landscaping
A visually driven website designed for an established, owner-operated landscaping company serving Metro Detroit since 1993. The site organizes the company’s landscaping and hardscaping services while using extensive project galleries to let prospective customers see the quality and variety of its work.
Visitors can explore completed brick paving, retaining wall, fencing, grading, irrigation, drainage and outdoor-living projects before contacting the company directly.
Project Features: Responsive website design, service presentation, project galleries, mobile optimization and clear contact paths.
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ATeam Clean
ATCleanMI.com
Industry: Commercial Cleaning and Facility Services
A conversion-focused website designed to help a Metro Detroit commercial cleaning company present its services, establish credibility and generate quote requests from local organizations.
The site organizes routine janitorial, construction cleaning and window cleaning services while providing dedicated information for offices, medical facilities, retail locations, dealerships, gyms and warehouses. Customer reviews, project photography, company statistics and prominent calls to action help prospective clients evaluate the business and request a customized cleaning quote.
Project Features: Responsive website design, service-page development, industry-specific content, project galleries, testimonial integration, analytics, conversion tracking and clear quote-request paths.
New Hope Pediatric Therapy
NewHopeAutism.com
Industry: Pediatric Therapy and Behavioral Health
A welcoming, modern website designed for an ABA therapy practice serving children and families in Dearborn, Michigan. The site presents New Hope’s evidence-based approach while making detailed clinical information understandable and reassuring for parents exploring care.
The website explains one-on-one ABA therapy, school-based collaboration, family training and in-home support. It also highlights the founders’ experience, accepted insurance plans and the practice’s purpose-built sensory, therapy and family resource spaces.
Project Features: Responsive website design, therapy-service content, founder profiles, insurance information, facility presentation, family testimonials, local SEO structure and a detailed appointment inquiry form.
Access Commercial
AccessCommercialPD.com
Industry: Commercial Property Development
A polished corporate website designed for an experienced commercial property developer operating throughout the Midwest. The site communicates the company’s capabilities, experience and geographic reach while showcasing development projects completed for recognizable national brands.
Detailed content guides prospective clients through market research, site evaluation, municipal approvals, property development and turnkey delivery. State-specific pages, featured developments, company statistics and an extensive project portfolio establish credibility with brands, investors, property owners and potential development partners.
Project Features: Custom responsive design, multi-state website structure, commercial service content, interactive project galleries, client portfolio presentation, foundational SEO, analytics, conversion tracking and separate inquiry paths for clients and subcontractors.
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Clear Septix
ClearSeptix.com
Industry: Septic Technology and Wastewater Treatment
A custom website designed to introduce an innovative septic rehabilitation solution to both homeowners and industry professionals. The site translates a technical product into clear benefits, explaining how the RioVation® aerobic treatment system can rehabilitate certain failing septic systems without requiring complete replacement.
Separate user paths help homeowners explore solutions for their properties while giving septic professionals a direct opportunity to learn about becoming certified installers.
Project Features: Responsive website design, dual-audience customer journeys, nearest contractor look-up, contractor portal with e-commerce, technical content presentation, product education, testimonial integration and conversion-focused contact paths.
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NurtureNest Pediatric Therapy
NurtureNest-Therapy.com
Industry: Pediatric Therapy and Behavioral Health
A warm, family-focused website designed for a BCBA-owned pediatric therapy practice in Dearborn, Michigan. The design reflects NurtureNest’s nurturing, play-based approach while helping families understand its services, insurance options and philosophy of care.
The site organizes center-based and in-home ABA therapy, parent training, community outings, speech therapy and occupational therapy into an approachable experience. Clinic photography, family-focused messaging, testimonials and prominent appointment paths help establish trust with parents taking the next step for their child.
Project Features: Responsive website design, service-page development, family-focused content, insurance information, clinic galleries, testimonial integration, local SEO structure and appointment-focused calls to action.
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The Velmeir Companies
velmeir.com
Industry: Commercial Real Estate Development
A polished corporate website designed for an established commercial real estate development firm with projects across the country. The site presents Velmeir’s experience, capabilities and long-standing history while positioning the company for relationships with national brands, investors, landowners and development partners.
The website organizes the company’s development services, leadership team and history while showcasing its scale through company statistics, recognizable clients and extensive galleries of commercial, retail and mixed-use developments.
Project Features: Custom responsive design, corporate brand presentation, commercial service content, company history, leadership profiles, development statistics, client portfolio, interactive project galleries, foundational SEO, analytics and clear contact paths.
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drkennabis
drkennabis.com
Industry: Telehealth and Medical Cannabis Evaluations
A patient-focused website designed for a physician-led telehealth service offering online medical cannabis evaluations in Michigan, Ohio and Oklahoma. The site explains the evaluation process, qualifying conditions, pricing and potential patient benefits while guiding visitors toward scheduling an appointment.
State-specific content helps patients find information relevant to their location. Physician credentials, patient testimonials, FAQs, educational resources and prominent appointment links establish credibility and make an unfamiliar healthcare process easier to understand.
Project Features: Responsive website design, multi-state content structure, patient education, physician profile, pricing information, online scheduling integration, testimonials, FAQs, compliance disclaimers, analytics and conversion tracking.
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