Many businesses invest significant time and money into building a website, yet still struggle to appear in Google search results. Even well-designed websites can fail to rank if certain SEO factors are missing or incorrectly configured. Over the years working with businesses throughout Metro Detroit, we’ve seen a common pattern: most companies know their website should be performing better, but they aren’t always sure why  it isn’t ranking. In many cases, the issue isn’t obvi

AI is everywhere right now — and if you’ve been shopping around for a marketing agency lately, you’ve probably noticed something: Everyone is suddenly an “AI agency.” Some companies are promising thousands of pages of content, fully automated lead generation, and instant rankings with almost no effort. And while AI is  an incredible tool (we use it too), there’s a big difference between using AI to improve marketing… …and using AI as a shortcut. At Amplify Digital Marketing,

In today's digital age, local SEO (Search Engine Optimization) is crucial for businesses that want to attract more customers from their...

In the digital marketing world, two acronyms frequently surface in strategy meetings, performance reports, and industry articles: SEO and...

Get Found by Your Local Customers! 87% of People Who Search for a Local Business Contact or Visit That Type of Business Within 24-Hours...

What is the ADA? In 1990, President George Bush signed into law the Americans with Disabilities Act (ADA), which is the most significant...

The Advantages of Market Research If you're in business, you need to know about your customers, what they want, and what they need. The...

Digital marketing is a crucial component of business success in the modern world. It allows companies to reach wider audiences and...

Professional content writing is often overlooked when deciding on digital marketing services. Many digital marketing companies, if...

One of the questions we get most often when deciding where to allocate limited resources is what the advantages and drawbacks are of...

Think marketing and advertising are the same thing? Think again. They’re closely related, however, there are some subtle but important...

In 2009, Bill Gates gave a speech at a private dinner where he famously said “the future of search is verbs.” Gates wasn’t talking about...

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the...