AI is everywhere right now — and if you’ve been shopping around for a marketing agency lately, you’ve probably noticed something: Everyone is suddenly an “AI agency.” Some companies are promising thousands of pages of content, fully automated lead generation, and instant rankings with almost no effort. And while AI is an incredible tool (we use it too), there’s a big difference between using AI to improve marketing… …and using AI as a shortcut. At Amplify Digital Marketing, w

What is the ADA? In 1990, President George Bush signed into law the Americans with Disabilities Act (ADA), which is the most significant law in America concerning accessibility and civil rights for people with disabilities, including web accessibility. The ADA aims to prevent discrimination based on a person's ability or disability. Disability activists and advocates campaigned for two years to advance civil rights for marginalized groups, including Americans with disabilitie

The Advantages of Market Research If you're in business, you need to know about your customers, what they want, and what they need. The...

Digital marketing is a crucial component of business success in the modern world. It allows companies to reach wider audiences and...

Professional content writing is often overlooked when deciding on digital marketing services. Many digital marketing companies, if...

Social Media is the Word of Mouth in Today's Business Environment Most, but not all, businesses can benefit from social media marketing....

Think marketing and advertising are the same thing? Think again. They’re closely related, however, there are some subtle but important...

Also called online marketing or digital marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more. These days, though, internet marketing is often used interchangeably with “content marketing” and "dig