Many businesses invest significant time and money into building a website, yet still struggle to appear in Google search results. Even well-designed websites can fail to rank if certain SEO factors are missing or incorrectly configured. Over the years working with businesses throughout Metro Detroit, we’ve seen a common pattern: most companies know their website should be performing better, but they aren’t always sure why  it isn’t ranking. In many cases, the issue isn’t obvi

AI is everywhere right now — and if you’ve been shopping around for a marketing agency lately, you’ve probably noticed something: Everyone is suddenly an “AI agency.” Some companies are promising thousands of pages of content, fully automated lead generation, and instant rankings with almost no effort. And while AI is  an incredible tool (we use it too), there’s a big difference between using AI to improve marketing… …and using AI as a shortcut. At Amplify Digital Marketing,

ADA and Compliance Information Having an accessible and inclusive website is not only the right thing to do, but it also offers several...

If you’re looking to get the most out of your website and online presence, it’s hard to ignore the power of a blog. From optimizing your...

What is the ADA? In 1990, President George Bush signed into law the Americans with Disabilities Act (ADA), which is the most significant...

The Advantages of Market Research If you're in business, you need to know about your customers, what they want, and what they need. The...

Does Your Website Need an Update? In some ways, websites are like writing stories: everyone thinks they can create one. And many people...

Professional content writing is often overlooked when deciding on digital marketing services. Many digital marketing companies, if...

Think marketing and advertising are the same thing? Think again. They’re closely related, however, there are some subtle but important...

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the...