Many businesses invest significant time and money into building a website, yet still struggle to appear in Google search results. Even well-designed websites can fail to rank if certain SEO factors are missing or incorrectly configured. Over the years working with businesses throughout Metro Detroit, we’ve seen a common pattern: most companies know their website should be performing better, but they aren’t always sure why it isn’t ranking. In many cases, the issue isn’t obvio

AI is everywhere right now — and if you’ve been shopping around for a marketing agency lately, you’ve probably noticed something: Everyone is suddenly an “AI agency.” Some companies are promising thousands of pages of content, fully automated lead generation, and instant rankings with almost no effort. And while AI is an incredible tool (we use it too), there’s a big difference between using AI to improve marketing… …and using AI as a shortcut. At Amplify Digital Marketing, w

ADA and Compliance Information Having an accessible and inclusive website is not only the right thing to do, but it also offers several benefits, such as increased traffic (with improved SEO) and eligibility for tax credits. It is important to note, however, that accessibility is first and foremost a legal requirement under the Americans with Disabilities Act (ADA). In addition to the legislation, we have seen a growing trend of lawsuits filed against non-compliant businesses

If you’re looking to get the most out of your website and online presence, it’s hard to ignore the power of a blog. From optimizing your SEO efforts, to driving more traffic, to keeping your site looking fresh to both search engines and customers, blogs can be a powerful tool in any business' arsenal. But what exactly does a blog do for your website? It’s not always as clear as it may seem. In this article, we will explore the benefits that blogging can bring and how it can h

What is the ADA? In 1990, President George Bush signed into law the Americans with Disabilities Act (ADA), which is the most significant law in America concerning accessibility and civil rights for people with disabilities, including web accessibility. The ADA aims to prevent discrimination based on a person's ability or disability. Disability activists and advocates campaigned for two years to advance civil rights for marginalized groups, including Americans with disabilitie

The Advantages of Market Research If you're in business, you need to know about your customers, what they want, and what they need. The...

Does Your Website Need an Update? In some ways, websites are like writing stories: everyone thinks they can create one. And many people...

Professional content writing is often overlooked when deciding on digital marketing services. Many digital marketing companies, if...

Think marketing and advertising are the same thing? Think again. They’re closely related, however, there are some subtle but important...

Also called online marketing or digital marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more. These days, though, internet marketing is often used interchangeably with “content marketing” and "dig