If you’re looking to get the most out of your website and online presence, it’s hard to ignore the power of a blog. From optimizing your SEO efforts, to driving more traffic, to keeping your site looking fresh to both search engines and customers, blogs can be a powerful tool in any business' arsenal.
But what exactly does a blog do for your website? It’s not always as clear as it may seem.
In this article, we will explore the benefits that blogging can bring and how it can help your business succeed in the digital marketing space. Read on to learn more about why incorporating a blog into your website is one of the best decisions you can make for your online presence.
How Google Ranks Pages
Google's algorithms are constantly changing and evolving, but there are some general principles that they follow when it comes to ranking pages.
First and foremost, Google wants to deliver the best possible results to its users. This means that their algorithms are designed to surface the most relevant and useful results for any given query. In order to do this, they take into account a variety of factors, including the content of a page, the popularity of a page (measured in terms of link equity), and the overall user experience.
When it comes to specific content, Google looks for pages that contain high-quality, informative content that is relevant to the user's query. They also want to see evidence that this content is being shared and engaging with users. This can be measured in things like social shares, time on site, and bounce rate.
Link equity is another important factor in how Google ranks pages. This measures how popular and authoritative a page is based on the number and quality of links pointing to it. The more links a page has from other high-quality websites, the higher it will rank in Google's search results.
Finally, Google also takes into account the overall user experience when ranking pages. Things like site speed, mobile friendliness, and whether or not a page contains popups or other intrusive elements can all impact its ranking.
Why You Should Have A Blog
By providing fresh, relevant content, you can attract new visitors and keep them coming back. Blogs help with all of the things mentioned above, and are one of the best ways to get Google to rank your site higher than the competition.
A blog does basically four things:
It improves SEO rankings with relevant keywords
It improves SEO rankings with links
It keeps your site updated regularly, so Google knows you have fresh content
It lets customers know you’re taking care of the website, just like keeping a storefront neat would
In addition, a blog can be a great platform for promoting your products or services. By sharing helpful information and stories related to your business, you can build trust and credibility with potential customers.
Finally, a blog can also be used to connect with other like-minded individuals and businesses in your industry. By networking and collaborating with others, you can expand your reach and grow your business.
Blogs Improve SEO
If you're not using a blog as part of your website, you're missing out on a valuable opportunity to improve your SEO. By creating fresh, relevant content on a regular basis, you can attract more visitors to your site and improve your position in search engine results pages.
Blogs work like a funnell. They allow users to help find your site and then they convert them. The first is the most important. If they can’t find you they simply won’t come.
Blogs both allow you to get more relevant keywords into your site and they build links, both extremely important for how google ranks sites. With a blog, we can add all kinds of keywords that help people find you, and find you first, before your competitors.
Blogs Increase Website Traffic
While potential customers don’t often read blogs thoroughly, a blog is a great way to increase traffic to your website. By providing quality content on a regular basis, it lets Google and other search engines know you’re updating the site regularly.
There are a few things we do to when writing blogs for you, to make sure you're getting the most out of it:
We write interesting and informative content that will appeal to your target audience.
We use keywords throughout your posts so that people can find your blog easily through search engines.
We use your blog to build links
We Can promote your blog regularly through social media and other online channels.
We make sure your blog is easy to navigate and includes links back to your website.
Blogs Keep Your Site Updated
A blog can be a great way to keep your website updated with fresh content on a regular basis. Google doesn’t want to send people to websites that haven’t been updated in years, so blogs are a way to let Google know that you’re taking care of your website regularly.
Imagine, if you were a construction contractor, the first thing people will see when you pull up to your house is your truck. Keeping this truck clean and well maintained is important, because it tells people something about how you will treat their home.
Same with your website. If the last time your blog was updated was 2012, people will think you’ll slack off on their orders as well.
Contact Us Today For Us To Manage Your Blog
Blogging can be an incredibly effective tool that helps you establish your website as a credible source in the eyes of both search engines and readers. That credibility, combined with the ability to reach new audiences and engage existing ones, makes blogging an invaluable part of any digital marketing strategy.
Whether you are just starting out or have been running your blog for years, we provide you with everything to take advantage of all that a blog can offer for your website. Give us a call at (248) 820-5689 or complete our online form, and we will be with you shortly.